Introduction

A family-owned business is the best way to improve the productivity of the organization. It also reduces the employment rate of the country as it runs generation-wise. The family members of the organization also feel comfortable while performing their business in the organization. The capital of the business also comes from the family members as they invest in the business to increase their sales and to expand the business through which the profit margin of the organization also increases. In the case of family, owners enterprise the family members also face huge problems as competition arises among the members and this reduces the motivational power of the members and due to that the business collapses. There are many members in the family and they have different decisions so the company faces problems as they don’t identify the best decisions. In many cases, the investors take over the company due to a lack of proper decisions within the workplace and the owner of the organization also faces problems due to huge competition within the workplace. It is also enumerated that in some cases the family members like to make arrange a marriage between the boys and girls of a different family to increase their business and to develop the revenue of the organization. It is also discussed that the organization in many cases receives less profit due to the competition among the daily members as they face huge problems while performing their business. The outside investors who don’t have a blood relationship with the family embers also take the business when the business receives less profit and the entire system of the organization gets affected. The fight among the members of the organization also arises in the death case of the main owner. The owner must make a nominee for the business so that no consequences occur among the family members. 

Discussion

In recent research, it is identified that a maximum number of businesses are family businesses as it generates a huge rate of profit and provides huge support to the country, and increases the gross domestic product of the country. In the U.S the rate of a family business is 19% and it also reduces the unemployment rate of the country as it provides hue support to the candidates so that they can receive a proper job and maintain their standard of living appropriately. In many cases, the assignment help team noticed organization also faces huge problems as the family members fail to perform the business effectively. The entire system of the organization gets affected due to competition among the daily members.

The Challenges That The Family Owned Enterprise Faces Are:

The planning regarding the conversion: In this process, it is discussed what the business means to maintain an equal impression amongst every member of the organization. The owner must provide equal benefits and repayment to all the members of the organization so that the motivation of the employee does not get decrease and in this process eventually the workers are encouraged to perform their task effectively. The owner must not have the partiality problem between a blood relationship and with an outsider employee. Neither it will affect the performance of the organization as well as the motivation of the employee.

Leveraged by out of the goal of the directors: In this process, it is noticed that with the family business the ownership always remains 100 % to the owner to the same cases involves some investors from outside, so that the business can be expanded by increasing the rate of capital. In this process, 51 % share of business goes to the investor and 49% goes to the owner. but eventually due to the outsider investors sometimes the business faces a huge problem for the various discussion taken and in this process, the system of the business is affected.

Family-owned business:  According to university assignment help it has been noticed if a family have more than six children the owner faces a lot of problems have to provide the entire responsibility to their children but eventually this results in the system decoration and the performance of the organization gets decreased, henced the family must engage their children in a different part of the business. In this case, the owner faces a huge problem as all the children demand to become the owner of the same company and this affects the relationship among the family members. This also affects the entire system of the organization as the organization faces bankruptcy when the main owner dies. So, according to this case, the owner needs to maintain a legal procedure to maintain peace among the family members and the owner also needs to provide an equal share to the children so that they feel comfortable and maintain a good relationship with each other.

Regal: In this case, the main owner of the family died, generally the outsider investor or any other family member take advantage of taking the company. So a law has been introduced in their will be a certain age to run a business. Either the whole family of the business. The outside investors think of capturing the running business to receive a huge rate of profit. The outsider investors make the company in his name and this changes the owner of the business and affects the performance of the organization. So, the family members must maintain the business properly by performing in the business. 

The courage of the company: The owner of the business must be concerned about the company’s courage to maintain an equal position to their employees the owner must not different their employees so that their performances get affected. The owner must not provide extra opportunities to the family members as this reduces the motivational power of the non-family members and this increases the rate of lack of employees within the workplace. This makes the company get closed. The employees are the backbone of the organization so they need to maintain their employees appropriately to increase the performance of the organization. It is also enumerated that the management of the organization needs to provide proper support to the employees of the organization. The communication process within the workplace also needs to be maintained appropriately to provide proper information to the employees of the organization. So, that they can perform the tasks effectively.

Separation of business from pressure: This refers that the decision takes a very important role in case of so small business the family member work together with different decision, so the business decision must be taken in the workplace so that no problem arises among the family member. To know more take free assignment help from ArabEssay team

Generations relate problems: In the recent research, it is identified that the new generation is the ones who can serve the best idea to the company through which the company can improve its performance and can expand the business. This also increases the profit margin of the organization. It is also enumerated that this generation can also implement advanced technology within the workplace to develop the productivity of the organization. In some cases, the new generation needs to maintain active listening skills to know about the company clearly and can perform their tasks effectively, and can increase the rate of profit of the organization. The new generation must have a 25% idea regarding the business to perform the business effectively. So, the members must spend some time in the organization to know about the organization appropriately and increase the performance. It is also enumerated that the decisions within the workplace are the most essential element that the members need to maintain to improve the system of the organization.

Succession plan: The financial statement of the organization is the most essential element that the members of the organization need to maintain. In some cases, the new generations fail to perform the business properly as they don’t have proper knowledge regarding the business. The knowledge regarding the business is most needed as it supports the organization to improve its performance and it also supports expanding the business. The profit margin of the organization also increases. It is also explained that the organization needs to provide some training to the new generation to develop their skills and knowledge so that they can perform their assigned tasks effectively and can increase the performance of the organization. It is identified that 40% of family business survives but after second-generation 12% survives. So, family business gets closed very early due to competition among the family members.

According to the research, it is identified that proper knowledge regarding the organization develops the performance and productivity of the business. It is also enumerated that the financial statement of the organization also plays a very important role as it develops the profit margin of the organization. In a person’s, life family is the most essential thing so they need to be kept protected. In a family business, the relationship among the members gets deteriorated as they feel that the owner does not provide a proper place in the business, and due to this the competition arises among the daily members. The family must not get mix with business as it is different because due to money a person can do anything. As per essay writing help team owner of the organization also faces problems in the case of hiring the employees. The family members desire to have a good place within the workplace but the owner knows who is best suitable for the company and due to this the company also collapses and the profit margin of the organization gets affected. It also has an impact on the performance of the organization. The family members do not follow the policies and the procedures within the workplace and due to that, the entire system of the organization gets affected. The non-family members think that the owner provides better benefits to the family members and this reduces the motivation of the employees and due to this the performance and the productivity of the organization get affected. It is also discussed that the non-family members also demand good benefits from the company and this reduces the profit of the organization and also affects the motivational power of the employees. The employees who are not related to the family members of the owner get demotivated as they think that the opportunity within the organization is only for the family members and this decreases the working ability of the employees and due to this the company fails to perform the assigned tasks effectively. The culture of the organization is the most essential element that the organization needs to maintain to improve the performance of the workplace and to increase the profit margins. It is identified that family members do not follow the culture of the organization properly as they think they are from the family and this has a huge impact upon the entire system of the organization. The strategies and the ideas of the organization also get affected due to the lack of proper culture within the workplace. The owner of the organization needs to provide similar opportunities to every member of the organization to maintain their motivational power and this encourages them to provide their best to the organization while performing their assigned tasks. The communication system within the workplace needs to be maintained effectively so that the members of the organization receive relevant information regarding the company and this encourages them to perform their tasks appropriately. The training classes also need to be held for both the nonfamily and daily members to provide proper knowledge regarding the company. In the case of the family business, the capital is huge as every member of the organization invests in the company and this improves the performance of the organization. The organization needs to observe the day-to-day operation of the business to maintain the profit margin of the organization. In some cases, due to emotional and physical problems, the day-to-day operations of the family business get destroyed and this results in the closure of the business. The decision-making within the workplace needs to be maintained properly so that the perfomnace of the organization remains stable and this expands the business. In the family business, the owner of the business also needs to maintain a legal proceeding regarding who will manage the business after his/her death. In this case, the relationship among the family members remains stable otherwise every member demand share of the business and this affects the performance of the organization. The family business runs according to inheritance as the owners of the business change generation-wise. In the case of the family business, the decision is taken by the owners. The inheritance supports the business after the death of the original owner. The future planning regarding the business needs to be maintained effectively so that the business can identify the problems that may affect the entire system of the organization.

According to the research of term paper help, it is identified that a maximum number of family businesses do not survive in the marketplace due to a lack of knowledge of the candidates. So, the members must stay with the owner and learn some ideas regarding the business to run the business effectively and this may improve the performance of the organization. The financial planning of the business is the most essential thing as this increases the profit of the organization. The financial statement provides a clear view regarding the profit and loss of the business and this increases the productivity of the organization. The members of the organization need to provide the same incentives to develop their motivation and this improves the entire working system of the organization. A family-owned business is the best way to get a proper job and to improve the standard of living. According to the family business, it goes hand to hand with succession plan issues. The planning for the future supports the family business to survive even in difficult situations and earn a huge rate of profit. In recent research, it is identified that a maximum number of daily businesses do not survive after the death of the original owner and this reduces the profit margin of the organization. The financial planning of the organization also needs to be maintained appropriately so that the owner has the idea of where to use the resources and in how much amount. This improves the performance of the organization. The values of the business also need to be maintained effectively otherwise misunderstanding occurs and this has a huge impact upon the organization. The family business is run according to inheritance as the owners change generation-wise. The heirs of the owner become the owner of the business after the death of the original owner. The decisions in the business are also taken by the owner and the difference in the decisions affects the performance of the organization. Get free assistance or coursework help from ArabEssay team

Conclusion

It is concluded that in the above essay the information related to the challenges that the family-owned business faces while performing their tasks are provided. It is also enumerated that how the family-owned business mitigates the problems by implementing new ideas are also discussed in the above essay. The information related to the system according to which the family-owned business performs its tasks is also explained in the above-discussed essay. The family business is the best way to reduce the rate of unemployment in the countries and develop the performance of the country. In the above essay, the information related to how family business maintain their performance are also provided. It is also identified that a maximum number of businesses do not survive in difficult situations as the owner changes generation wise so the organization faces huge problems while performing their assigned tasks. It is also enumerated that the recommendation of how the family business can be developed is also provided in the above-discussed essay. According to the research, it is identified that the competition among the family members affects the entire business as the relationship among the members gets affected and due to that, the business gets closed. In some cases, the investors from outside take over the business when problems arise within the family business. The owner of the business needs to maintain a legal procedure that who will be the owner of the business after his/her death. This supports the business to maintain its performance.

Introduction

Online marketing refers to the marketing principles as well as techniques by means of electronic media as well as other sources some more specifically to be associated only with the internet. The terminology like a marketing or internet marketing or digital marketing or online marketing can be frequently interchanged and mean the same. Online marketing is a generic process associated with the advertisement of brands or any product by means of using internet facilities first of its associated with the direct response of marketing as well as indirect marketing elements and makes utilisation of a great range of various modern technologies for helping in connection of business with the potential customers (Chaffey and Smith, 2017). In conclusion it can be highlighted that online marketing includes all necessary activities of organisation reaches the company conducts by means of world wide web with the absolute objective of extracting the new businesses along with new marketing alongside identification and development of customer relationship and maintenance of the current business. It is also operated with the objective of development of the popularity of the brand. The way in which online marketing helps in achievement of these objective this will be discussed in detail in context of this research-based essay.

Comparison Of Online And Traditional Marketing

When marketing strategies are implemented appropriately the expected return on investment from the online marketing can exceed that of the traditional marketing outcome by a great difference. Whether it is a brick-and-mortar organisation which is called a developed business or a completely concerned online operation internet or online marketing is the only opportunity that can help the organisation to access the domain of digital business world. It can be used as an option for reaching literally to millions of people every year (Kingsnorth, 2019). Currently online marketing is at the front line of redefining the way in which the organisations interact with customers on a regular level.

Analyzing Changes Brought About By Online Marketing

Segmentation Or Targeting

The online customers of a company have various and variable demographic characteristics as well as requirement and acidic behaviour in comparison to the offline customers. These offline customers are also referred to as the traditional customers of traditional marketing. In this regard it can be followed up that variable approaches to segmentation might be needed along with specific segmentation strategy to be selectively targeting the audience. Online marketing currently follows 6 common segmentation options (Micu et al., 2017).

Customer Profile Characteristics

It is also referred to as demographics and it is a crucial standpoint where most business start going online on the basis of the traditional segmentation depending on the nature of the customer which has been recorded in context switch determination of the customer profile. In case of business to customer internet-based retailers it will be incorporated in the elements like age 48 by gender as well as geography. However Dissertation writing help Ajman professional predicted in connection with the business-to-business organisations it will incorporate the present its size of the organisation as well as the industrial sector or the product where the organisation is operating (Roy, Datta and Basu, 2017).

Customer Value

Customer values can be current as well as future. Operators try understanding customers such that they might focus as well as developer loyalty group. On unusual basis it will be divided ad on the basis of customer types into specific and unique groups. These are the most valuable customers who make frequent online purchase followed by the most growth projected customers who are potential customers and have the capability of becoming loyalty customers over the internet forum and in the end there is the below zero customers who are the customers who will not at all be purchasing online. While considering the loyalty-based segmentation it is important to compare current value against the future value (Ducange, Pecori and Mezzina, 2018). For evidence the customer behaviour towards electronic marketing survey made by the various retailer groups can be consulted to understand how the perceptions differ  actually.

Customer Life Cycle Groups

Since the visitors use the various online services they usually do pass through some stages before purchase of products which are also called online loyalty letter. They might feel some of the forms which ask for some specific information like their region or gender or age group and so on. In connection to the retailers encouraging customers to move from the initial purchase to second purchase is a great challenge and then on moving to the third purchase can be a super challenging affair. Sometimes in Proposal writing help promotions as well as discounts are needed for encouraging further purchase.

Customer Behaviour

Customer behaviour in response as well as purchase is critical (Saleh, 2019). Customers interact with online purchase by using advertising email or the pages visited on site and captured and based on that the online marketing agents are able to develop a detailed response as well as purchase history of the customers. From their own they are able to easily track frequency followed by the recently bonnet is d value and category of the products which has been purchased from the customers frequently visiting the website using the calculation of rim analysis.

Multichannel Behaviour Of Customers

No matter however customers have been offered with online channels, some of the customers have to be offered with only the online portal of communications and however some will only pay for traditional channels. Nevertheless this is a very potential statement followed by digital marketing agents. On the basis of these retailers might be able to determine which specific customers will prefer all activities more and therefore reduced frequency of using the traditional communication channel for those preferred customers (Bleier, Harmeling and Palmatier, 2019). Living cost and create a more project and targeted channel of communication which can also increase the ratio of conversion to final sale.

Customer Persona Incorporating Psychographics

On the basis of the 5 parameters demonstrated above retailers can be easily separating customers into the target groups which will be appropriate and help them in saving lot of money as well as cost from conducting a survey as well as advertisement and still understand exactly what the customers might be demanding. Hence they might offer the appropriate product the appropriate customer.

Differentiation Or Positioning

It is highly variable that the online product of competitors and their service offering can differ in the entire cyberspace. There for development of the appropriate online value propositions is a critical affair to properly formulate strategy of online marketing. Differentiated online offering are critically based on low cost in acquisition as well as retention of online customers which is a strategic position gradually passed on to the customers. The retailers offer reduced price online like tesco.com or comet get the maximum benefit of this strategic aspect in this regard. The airlines which offer low-cost flight can also be used for example like that of easyJet or Ryanair airlines. The financial services companies which offer highest rate of interest on the savings product as well as lower rate of interest on the credit products such as credit card as well as loans like nationwide or reliance or Leicester can also be used in this regard. at Marking assignment help data have been collected and concluded, the mobile phone network providers or mobile phone network utilities offers low cost sharif as well as discount for the customer account who are managed online avoiding paper building (Steinhoff et al., 2017). For evidence companies like British gas or o2 can be highlighted in this regard. Other options like that of differentiation are also available online for the organisations where the products this sale might be appropriate for online sales like that of high value or complex products. For evidence the fast-moving consumer goods brands sales through online retailers. These organisations might use the online strategy for adding value to brands of products by means of providing added value-based services or various types of experience marketing.

Products Or Distribution

Product based absolutely online will undergo a proper life cycle in the similar and predictable pattern as the products which are marketed through any of the traditional channels. The products which are marketed using online mode will have a primary benefit over the customers which might be actual tangible product having augmentation adding value like insurance or warranty and so on. All the tools can actually specify that product they might be easily adapted for incorporating other aspects like a brand or service of the solutions (Bala and Verma, 2018). For evidence ebay.com is a popular website where whatever we want to buy will be appearing with the mouse click. We might choose what product will like from where ever in the world as well as wide range of cost for the same product we can get the latest version of the technology as well.

We can get latest version of the technology. We might also get our desire to protect and if we decide on purchasing anything over the website we will have all details and distributions which has been provided by the concerned the seller and not the website which is selling the product. It refers to restrictions like that a brand or insurance or shipping cost included within the charges and so on. In order to illustrate it can be highlighted that iPhone 5c is the newest product of apple incorporation where to buy just technique we can get wide range of data found from china as well as us as well as you can and India and we might be pleased by the quality however tight contact in protecting our rights is a specific information which is also expected to be shared by the organisation on product packaging. This kind of documentations are easily checked over online mode (Müller, 2018). In this case we have better security in terms of getting assurance over the online selling brands.

Price

Price in online marketing is significantly competitive factor. All individual organisations are attempting to reduce their price for attracting the attention of customers to their product range. Price is generally exhibited and listed in the ascending order from various organisations on websites selling online products. Assignment writer said, with better access to the pricing data in a quick as well as well formatted manner it becomes possible to compare prices with absolute transparency. There are significant number of websites that makes comparison as well as contrast of the prices for same as well as similar kind of goods and services offered.

For evidence the Thegioiddong.com is considered to be one of the most popular websites for sales of high quality of smartphones in the country of Vietnam. As well as our clients to shop their products online by reducing prices of the smartphones in comparison to buying the products from their respective store outlet. For evidence, Nokia N8 is listed at 11000 in their stores however on their website and the same price listing on the stores is 11500. Therefore on purchasing the product online it is possible to save about 500 with same product features and warranty and benefits with which the product comes in the 2 formats of sales (Chenet al., 2020). Another very trusted and popular website is amazon.com which sales and also offers option to buy online after ebay.com. The organisation has distinguished products into specific sections like clothing or electronics or toys or jewellery or books. Simply by click we might find all staff that we need at suitable prices from online retailers.

Usually we get the products at discount of about 20% after 40% while purchasing them from amazon.com. The prize is usually offered at discounted range because of the significant competition in the online marketing format. Purchasing some latest product without going out and exploring the market is the offering of online marketing strategies which is called in business as online shopping and the retailer calls it as electronic marketing. Customer relationship management over the electronic media creates a option for feedback sharing and it is one of the critical process to be accomplished before customers are finished with purchasing online. In terms of online marketing this form of advertising is called email marketing where a simple online purchase is initiated on the basis of advertisement of the new products through email (Sofronov, 2019). Retailers develop customer email with the product features and token appreciation of the customer is documented which helps customers feel that they are specially forward with the offer of dragging the latest product at and interesting price and the retailers send about hundreds or even thousands of similar emails to the customers with one click of a button. In just a few minutes it is impossible to encompass large volume of audience to be attracted towards a latest product at minimal cost and in a minimal time. For evidence, in order to purchase an iPad from ebay.com we have to fill a form which includes our name, address, country, email address, postal code as well as gender and so on. However these diseases are actually not all the necessary for sales of the specific product never the less the brand tries to establish a confirmation link over the purchase so that in future they can keep in touch with us and keeps prompting us to purchase other products on the basis of the difference of our shopping preferences (Berman and Thelen, 2018). When we want to predict in marketing assignment in Sohar, purchase any product in case of online marketing the sending and grabbing of references are considered to be the initial step in terms of online marketing where if not forced customers are heavily influenced to stay communicated with retailers to get the best buying options. Whenever there is a new advertisement in the market the retailers who already has a record of the digital footprint of customers regarding the previous purchase might send email regarding the same. However by means of website the brands might track frequently how customers are going to the website for searching product and purchasing products so that they can develop the kind of suggestions and recommendations they send to customers.

Online Marketing Communication Strategies

in this regard the social media has a very crucial role to play. Social media is accomplishment of some internet-based applications for sharing and accomplishing blogs or networking or content community development or undertake project on collaboration or help in playing virtual game and therefore communicate and connect with the audience on any scale using any variable means possible. It is important to use these parameters to develop the ideology as well as the technological foundation using web 2.0 enabling creation as well as exchange of a specific user generated content. increase in use of this form of media and network has created scope for development of new opportunities for marketing of products. Researchers highlight that The uptake of social media usage as a tool for marketing is extremely high on the rise (Kozlenkovaet al., 2017). Essay writing help service got it from rigorous research, Currently Facebook having over 400 million active users and Twitter over 50 million active users prove to be very potential source of marketing communication. high potential of the social networking websites has enabled organisations to realize their importance and enable new and innovative opportunities of reaching the potential customer base. Researchers also highlight that social media applications are able to attract specific people and groups as well as organisations. This is a reason why the brands marketing their product over social media should always be cautious and active over the internet forum. current research reviews that about 78% of client organisations are making heavy use of social media and only about 41% of they are having strategic social media communication strategy. in this regard it can be analysed that it is definitely beneficial to use social media however to gain the maximum benefit and make the content reach out to the maximum possible ways of audience it is important to have a robust strategy of communications incorporating elements like active presence or quick reply for establishment of communication with quick offers and discounts in a limited time proposition and so on.

Search Engine Optimization

Search engine optimization is the process related to identification as well as fine tuning of elements and keywords over websites for improvement of traffic so that it is possible to reach the maximum possible visibility from the search engine. Assimakopouloset al., (2017), highlights the fact that SEO tools try capturing users who looked out actively for data regarding products associated with a specific organisation which substantially convert them into group of potential clients who express their requirements openly. Therefore for the modern organisations, SEO based marketing is the first option to take out and it is worth remembering that half of the online purchase initiates with a Google or other search engine search. There for search engine optimisation is to be considered as a potential equipment for creation of brand awareness and increase unit visit to the website. These are very crucial accomplishments of online marketing activities. Highest-ranking over search engine might enable organisations to attract more visitors to their website. Researchers are so articulate that about 50% of visitors come from search engines rather than direct links over other websites. In case you are facing difficulty in understanding SEO technicalities, you can ask for plagiarism free university assignment help at ArabEssay anytime.

Conclusion

In conclusion it can be articulated on the basis of the above finding that turn online marketing is now playing the role with an upper hand in general marketing context. On one hand it is creating even better scope for traditional marketing activities in terms of segmentation targeting as well as differentiation or positioning in addition to product and price and also in terms of managing customer relationships. So far as the convenience as well as style selling proposition of online marketing is concerned it is far better and profitable in comparison to going around and looking for the products by customers. Therefore it is worth mentioning that it not only saves time and money of the operators and the product selling brands but the customers as well. On the basis of the changes that has been brought about by the introduction of internet in marketing it is important to state that online marketing has to play non-exhaustive role in terms of developing innovative strategies to fulfil the demand of customers and therefore suggest or uphold better products before them which can be purchased. Till the date online marketing has always been successful and it is evidently proven by popularity of websites like amazon.com or google or ebay.com.

Reference List

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