There is a recent boom in the eCommerce market in the Middle East. The competition is really heating up in this part of the world. Last week there has been an announcement that Noon the online retailer which is being launched by Emmar founder Mohamed Alabbar, had signed the agreement in order to buy the products from US and from other international destinations. This will help the argument that there is the UAE consumer which is finally getting the marketplace online and the rival has helped in establishing the brick and the mortar landscape. This is how things are getting heated with the perfect gearing.
Read More