The external environment of a business firm is affected by both micro and macro factors. Factors including suppliers, sellers, customers, competition, and the general public’s are micro factors.Whereas, the macro environment factors include demographic, economic, technological factors accompanying with political and legal, and social and cultural forces. These factors and forces are not in direct control of the business firm but it can be analyzed using a tool called pestle analysis. Business firms use pestle analysis to understand and monitor the macro environment factors. The full form of PESTLE is Political, Economic, Social, Technological, Legal, and Environmental.

Previously it was called PEST analysis which stands for Political, Economic, Social and Technological. The Legal and Environmental factors were included later on.

Marketing students often need to give examples on pestle analysis.

In this article we would be sharing eight pestle analysis examples that would help students score well in their marketing assignments.

Factors Influencing PESTLE Analysis

1. Political Factor– Factors determining the impact of government on the economy of the country, forming the laws, policies of taxation and monitory policies fall under the political factors. Some of the factors that are often taken into consideration are- ideology of the government, the stability in the political scenario of the country, taxation policies, government bodies and their regulatory practices, laid down terms of government along with expected changes to be taken place in the future, and the ideas of the political leaders influencing public. Students can take online assignment help to get a deeper insight on these political factors.
2. Economic Factors– The factors that are to be kept in mind while monitoring economic factors are-economic conditions of the country, determining whether the current trade cycle is going through expansion or depression, rates of inflation and unemployment, existing interest rates prevailing in the economy, industrial factors leading to its growth,and the potential of customers to spend.
3. Social Factors– Whatever goes on in the society also has its impacts on the business. The social factors influencing business growth are- market demography, buying patterns of the consumer, religious and cultural factors influencing the business, Influence of media on the state, and current lifestyle trends followed by people. It might be difficult for students to understand the social implications. Therefore it is better for them to take professional guidance from essay writing help for a better understanding.
4. Technological factors- The changing technology has its positive and negative effects on the business. The technological factors influencing business are – New production of technology, manufacturing technology in order to increase output and lower the production costs, new innovations taking place in the field of technology, patents and intellectual properties, technical maturity.
5. Legal Factors– Government has made certain laws that are obligatory for companies to follow. These laws refer to the legal factors like- Laws on business and trade, guides and laws on environment to ensure minimizing ecological hazards, guidelines to ensure health and safety of people working for the benefit of the organization, international level agreements on trade and treaties and circulars on regional and local news.
6. Environmental factors- Environmental factors like issues on environment, energy and power consumption, policies on safe waste disposal ,insurance and dealing with hazardous material help in the smooth functioning of the industry.

8 Examples of Pestle Analysis that Everyone Should Know

• States and countries often go through risk and civil turmoil due to the changing political scenario of the world. But, they keep up with the change by making amendments in the political policies of the companies. Political issues like war and terrorism cost time and money for stabilization. Changes in taxation policies make a big difference for the business houses. It impacts the brand, and the global presence of the organization is largely dependent on the rules of taxation and manufacturing set in the country.

Not following the political guidelines may prevent organizations from preventing distribution of their products. For example the quality of Coca Cola is tested by FDA to ensure it is safe for its consumers.

• Factors like inflation, unemployment and taxation has greatly influenced the economic conditions in various countries. Instability in stock market has resulted in decreasing growth rates of the world economy, as a result prices of goods and services have gone down.

Big companies like Adidas do not use restricted products. They use sustainable products and closely monitor volatile and organic compound emissions because of which the product quality increases.

• The economy of US, UK and other countries are closely monitored by giant organizations in order to stabilize the world economy to increase profit percentage in the sales of products. Organizations emphasize on making environmental friendly products depending on the tastes and preferences of the consumers.

• Organizations use new technologies to make the products easily accessible to users. Various companies have launched high-end mobile phones with the latest technology at cheaper costs for individuals like Samsung.

• More and more people are becoming health conscious and changing their food habits for a better future. People have started understanding the long lasting implications of health hazards and are bent upon towards staying fit. This has given open arms opportunities to companies like Nike to produce sports equipment’s and wares for their customers. User-friendly products are manufactured by these organizations for their consumers.

• Organizations use social media platforms to make their products accessible to more and more people. Marketing strategies are used by them to emphasize on the positive aspects of the products. For example apple uses social media platforms to promote its products and despite its higher cost it has managed to develop a brand and is very popular among a particular set of consumers who are more prone towards buying quality and branded products.

• Big organizations like Coca Cola take care of the legal factors as well before they plan to expand their business. For example Coca Cola has already taken all legal manufacturing rights to manufacture their new products. Big organizations often keep an eye on the involvement of child labor and employment rules of the countries in which they are planning to do business.

• Environmental change is a global issue, so sustainable organizations keep a check to minimize environmental hazards by making environmental friendly goods with the help of biodegradable products.

Conclusion

Therefore we can say that pestle analysis helps to monitor the macro economic factors of an organization in a big way.

Organizations like Apple, Nike, Coca Cola, Adidas and Uber use pestle analysis for their organizational growth and sustenance.

It is equally important for marketing students to understand the impact of pestle analysis on giant organizations in order to gain clarity on how it works. Therefore ArabEssay offers online essay writers who write assignments on pestle analysis for students and give them expert guidance.

There is an emergence of a new virus in China that has also rewind the painful memory of virulent respiratory disease that has wreaked worldwide havoc and struggle for the health ministry to build public trust. According to the China centre for Disease control and prevention coronavirus known as 2019-nCoV has infected. Coronaviruses are big family of viruses that cause mild to moderate upper-respiratory tract illnesses such as common cold (Huang, 2020). However Coronaviruses has emerged thrice in the 21^st century from animal reservoirs that cause diseases and global transmission concern.

Coronavirus Disease & How It Is Treated?

Coronaviruses are one of the major diseases which are majorly caused due to cold and other upper respiratory infections. These are zoonoses virus which came from infection of a specific animal and later spread from one to another. Coronavirus infections also spread potentially to humans mainly if specific mutations in the virus occurred.

The symptoms of Coronavirus include cough, shortness of breath, and non-respiratory symptoms such as vomiting, nausea, and diarrhea. The young generation has a weak immune system that causes major serious infections such as pneumonia, bronchitis, and others. The hundreds of Coronaviruses are circulated from various animals such as camels, pigs, cats, and bats. There are seven Coronaviruses that cause human disease out of which four are mild including viruses 229E, NL63, OC43, and HKU1 (Zhu, 2020).

The scientists across the globe are working hard to understand the cause of the virus and how it can be treated. The health authorities of China have also posted their full genome in an international database. There are no specific approved antiviral for the specific coronavirus so they are treating supportively. The patients with the serious issue are treated with aggressive care in an intensive care unit.

Lesson work: Work With Other Countries

There is a major challenge for China to overcome political and public health crisis. According to Li (2020), COVID-19 is identified in the year 2020 which is studied by extramural and intramural scientist that mobilise to study the virus till today.

Other government officials also support in minimizing the risk of Coronaviruses disease. The analyst states that the Chinese response that the issue will disappear soon from the spotlight. Investigator has shown that the first infection has appeared in Guangdong Province in the year 2002 and later the scale of China crisis has exposed. Advise has circulated across the hospitals that and director of the Chinese Centre for Disease Control and Prevention (CDC) state that there is poor coordination across the media department.

Lesson Two: Don’t Cover It Up

In the international stage, there is a lack of transparency in China that has caused low economic growth. According to health experts, there is stress transparency as a key factor in preventing the virus from spreading across the world. There is a need for infection prevention measures for controlling the virus. Hong Kong is one of the major hotspots of the virus (Perlman, 2020). The president Xi Jinping has mentioned that the virus is extremely critical and warnings are given to the public.

The government of China has strong control over the flow of information for controlling virus across the country. The president is more focused on protecting the negative impact on the international image of China. However, the information on social media is spreading with hashtag #WuhanSARS.

Lesson Three: Improvement In Medical Response

The medical system of China has taken corrective action for providing a high quality of medical services to the patients. Health officials have reported that the reporting of infectious disease is filing cards by hands and then post it to the central office. Later the government has developed a centralized online system that is linked with hospitals and clinics across the country so the immediate treatment can be done in real-time. China has developed an excellent disease surveillance system including real-time emergency department surveillance so that it can support in determining new cases (Holshue, 2020).

The college graduates who are applying for a job interview as content writing, the current topic is given to check the writing abilities of candidates. Coronavirus Disease is one of the current topics that can be given by the recruiter. You can collect information from various sources like an online essay writer such as research paper, journals, articles, newspapers, and other relevant sources. You can also take assignment help from teachers, textbooks, and peers to understand the hard lesson from Coronavirus Disease. Online Essay help can be taken from online sources that can be used for writing the assignment appropriately.

Thus the hard lesson to be learned for protecting Coronavirus Disease is to develop an effective healthcare system of the nation by health authorities result in protecting the patients against Coronavirus Disease. The government has to take action in protecting the nation with managing the dangerous source of possible new infections. However, the radical measures are taken by china that is beyond WHO recommendation for avoiding a repeat of Coronavirus Disease. The experts have also restricted to visit such cities for stopping the global spread.

References

Li, Q., Guan, X., Wu, P., Wang, X., Zhou, L., Tong, Y., Ren, R., Leung, K.S., Lau, E.H., Wong, J.Y. and Xing, X., 2020. Early transmission dynamics in Wuhan, China, of novel coronavirus–infected pneumonia. New England Journal of Medicine.

Zhu, N., Zhang, D., Wang, W., Li, X., Yang, B., Song, J., Zhao, X., Huang, B., Shi, W., Lu, R. and Niu, P., 2020. A novel coronavirus from patients with pneumonia in China, 2019. New England Journal of Medicine.

Huang, C., Wang, Y., Li, X., Ren, L., Zhao, J., Hu, Y., Zhang, L., Fan, G., Xu, J., Gu, X. and Cheng, Z., 2020. Clinical features of patients infected with 2019 novel coronavirus in Wuhan, China. The Lancet.

Perlman, S., 2020. Another decade, another coronavirus.

Holshue, M.L., DeBolt, C., Lindquist, S., Lofy, K.H., Wiesman, J., Bruce, H., Spitters, C., Ericson, K., Wilkerson, S., Tural, A. and Diaz, G., 2020. First case of 2019 novel coronavirus in the United States. New England Journal of Medicine.