Introduction

The primary discussion in this research study is regarding the crime victim and their status as well as their inherent right to perceive the punishment offered. A large number of debaters have spoken in favour and against the fact that victims have moral right to see victimizers being punished. This is referred to as the right to punishment. In this case the model of the Lockean style of right to punishment will also be used to distinguish this kind of right and its mortality.

Discussion

Right To Punishment

in regard with the consideration of the right to punishment there two primary questions. Forcedly what is the way to understand the supposed right to punishment of the crime victim and secondary what are the elements involved in the way in which the right can justify the reaction of the frustrated victim. For evidence the frustration level of the victim might be more than at par based on which the individual might want extreme outcome for the victimizer although the crime on the basis of the national or basic model code of punishment be not pertaining to such a capital form of punishment. However, the divisor is also true. This is the reason why justification of this right is important. In the earlier half of the century victims had very little legal rights to be informed and remained present and also heard about the system for criminal justice (Equalityhumanrights.com, 2021). They did not have to be notified about the court proceedings or arrest or release of the defendant and in fact there was no right to attend trials and other proceedings. Therefore, it was associated with exercising their right of making a statement to the court during sentencing and another hearing. Moreover, the programs for victim assistance were actually not existent said essay helper. This is the reason why the debate regarding the right to punishment and for visual authorisation to victims to inculcate and modify the course of hearing has been called upon. In this space the primary rights for the victims of crime involve the right to be treated with care and as well as sensitivity and dignity and respect. It is followed by the right to remain present and also attend all criminal justice proceedings (Rights and Law, 2021). The right also includes the authority of being heard in the process of criminal justice including right of conferring with prosecutors and submitting victim impact statements during sentencing or petrol or a similar kind of proceedings the rights also include the right to be informed and other forms of information. However, during the court proceedings or in the after stage of being victimized the right of protection from being intermediate and harassed now also in first to the victim in addition with the right of restitution from offender and the right of privacy (Sagepub.com, 2021). The right to apply for compensation being a crime victim can also be highlighted in this regard. The right to expeditors returns of the personal property seized as evidence when possible can also be documented in this regard in addition with the right to speedy trial as well as proceeding which is free from any unreasonable delay (Judiciary.uk, 2021). Right to enforcement of all the above-mentioned rights and access to other available remedies can also be encapsulated in this regard. Nevertheless, an appreciation of being offered these rights requires the tag of victim of crime. Victim in this case are people who individually or collectively might have suffered harm which can include physical or mental harm and injury followed by emotion of suffering or any kind of substantial improvement with economic laws of the fundamental rights which are offered to the individual as an individual or group by the code of justice of the country by means of different legal act and omissions with violent criminal law operative within the country (Hls.harvard.edu, 2021). Again, any individual might be considered as victim under declaration irrespective of whether perpetrator is identified or apprehended or prosecuted or convicted and irrespective of the familial relationship existing between copy treated as well as victim. victim is a term which is coined for including whenever it is appropriate for immediate family or dependent or even direct victim and people who suffer harm in kind of intervention to assistance of victims in distress or prevention of the process of victimization (Assets.publishing.service.gov.uk, 2021). As per essay rewriter The provisions in this regard might be applicable to all without any distinction of any form like a race or color or sex or age or language or religion and nationality or political or another opinion or cultural practices are property of birth or family status ethnic and social origins or disability.

Access To Justice And Fair Treatment

Victims are required to be treated with compassion as well as maintaining respect to their dignity. They are also entitled to access to mechanisms of justice as well as prompt redressal, as provided in National legislations for any kind of harm that they might have undergone. Judicial as well as administrative mechanisms of the UK are already established however it should be still strength and wherever required for enabling victims to obtain redressal with formal as well as informal process which will be expeditious As well as fair and inexpensive as well as accessible. Victims need to be informed regarding rights in getting redressal by means of this kind of mechanism. responsiveness of administrative processes of needs of victims has to be facilitated by informing victim’s regarding roles and their scope as well as timing and progress on proceedings of the disposition of cases especially where their involvement of serious crime and where they request such information (Equalityhumanrights.com, 2021). It also includes allowance of view and concern of victims to remain present and consider appropriate stages of proceedings wear the personal interests have been impacted without prejudice to the accused as well as consistent with some relevant National criminal justice infrastructure. Provision of proper assistance to victims throughout the legal proceeding is also a part of access to justice and fair treatment. The same is also manifested by taking measures for minimization of inconvenience caused to the victims along with maximum effort towards protection of their privacy whenever required and ensuring safety and security of them and our family is as well as the witnesses who are to be presented during the preceding on their behalf for prevention of their intermediation as well as a retaliation. Awarding the unnecessary delay in disposing cases and executive orders granting award to victims and punishment to the victimizer is also a segment of fair treatment. Informal mechanism for resolution of dispute in cooperating mediation as well as arbitration and the customary justice for the religious practices need to be practiced where it is appropriate to facilitate conciliation and redressal for the victims (Binghamcentre.biicl.org, 2021). To get information for your tuition assignments, take assistance from ArabEssay online assignment help experts

Access to justice is a very basic principle associated with the rule of law which states that the absence of access to justice creates a situation where people’s voices are not heard and their rights cannot be exercised properly. It is also most likely to increase discrimination which will hold decision makers accountable for the situation (Un.org, 2021). Inaccessibility registers have become a vigorous issue internationally and it has been identified that over the years the access to justice in various countries have decreased significantly. In recent years it has been recognised that the abundant growth of inequality and decline in state support have impacted the access to justice in the United Kingdom and in the USA. henceforth, increasing the need for finding urgent solutions in order to protect people’s rights. it has been identified that in the UK majority of the population is unable to afford the justice system. In accordance with the studies made over extended periods that includes factors prior to the legal reform of 2013 highlights around 80% of the people are left unrepresented in family courts where 80% of the defendants of country courts and 75% of individuals in terms of adoption cases goes unpresented. Inequality is identified as the major reason behind people’s inability to access justice. This course has become the highest barrier for accessing justice which is now at its highest level and is recorded to grow rapidly. The world economic forum identifies inequality is most likely to manifest in the upcoming 10 years. Inequality is considered to impact stress level, education, hills along with social cohesion via various pathways. For instance, inequality practice will prove it will impact the health of children and education through various range of processes that will include parental psychological along with physical wellbeing, feelings of injustice, epigenetic regulation and residential segregation. In accordance with a study that included 1020 adults it has been highlighted that almost 31% of individuals living in the UK dealing with legal issues suffer from stress related to physical illness as an outcome. Also assignment helper identified that the judiciary that exerts power over society is generally composed of individuals belonging from the well their part of the population. In concern with the aforementioned factor the report published in 2017 by JUSTICE for the third year has raised function in terms of the UK judiciary. In accordance with the report the judiciary of the specific country is generally dominated by white it and men that are educated privately even after the measures taken for 10 years in order to enhance diversity. Therefore, it can be said that progress has remained stagnant. On the other hand, the report also highlights that in terms of diversity the UK remains to be significantly worse when compared to other European countries and common law jurisdictions. However, steps are being taken for improving the representatives associated with the legal workforce. For instance, plans have been announced by the Inns of Court in order to bring improvement in diversity by conducting activities that encourage individuals belonging from non-traditional backgrounds (Selita, 2019). 

The Lockean Strategy

In this section it is possible to address in an indirect way accounting for the frustrated crime victim and the reaction of the individual. it is not a direct way of creating appeal to the rights to provide punishment as highlighted in the previous section however it is a different form of right. According to this model individuals in any pure state of furniture have the right of function with those who victimize them and they in fact also have the authority of punishing others if they are found to victimize any other person. this right can be perceived as a negative authorisation against third parties and against the offender perhaps not to interfere with the retaliation of the victim against offenders. Furthermore, one of the essential elements in transforming state of nature in civil society and as such of social contract is that individuals should transfer their right to punishment to the state. Therefore, there remains no longer any entitlement of sitting private revenge for the wrongdoings under which they have suffered however trust state to provide the same by any feasible and generic means of criminalization as well as punishment which is transparent and hence known to the victimised. Assignment help online experts said, In case if the state fails to provide punishment, it reneges on the expert’s bargain with the victim in the context at any rate if it also insists on provision as well as punishment of the private retaliation of the person (Iep.utm.edu, 2021).

In this case it should be evident that this kind of punishment explains the reason why frustrated crime victims have reason for the resulting state for failure of criminalising or punishing provided it has also prevented his or her attempts of private retaliation. Nevertheless, it in itself explains why this kind of reason is actually considered against the state only and not against the fellows of an individual instead of nature as long as they are just refusing to punish the victimizer of an individual or help one in punishing him oneself. Yet this model does not provide the literal explanation of the rights to punishment and the proper justification to responsibility of the crime victim and in regard with the crime victim getting justified inference to the aspect of being criminalised (BĂNICĂ, 2019).

It can be supposed that in a state of nature an individual might attempt punishing the villain who had victimized him or her and for some purpose any stranger interferes with the activity. The interference of the stranger might possibly be wrong in context to the victim. In this context the primary problem with this model is that it cannot account in the sense that it was clearly the failure of the state to punish the wrongdoing of the victim. Right to punishment should be understood in a positive sense in an interview assignment maker said. On the basis of this theory, it can be understood that it is ultimately active inference and interference having private retaliation in mind which gives the form to resentment and not merely the failure to give punishment. For as it has been stated in the initial part of this research study the state provides the management which does not satisfy the urge to punish in the mind of the victim then the same aspect is also applicable (Buckner, 2019). After all, the theory does not apply to the positive right to punishment. Explanation of the reaction of the president prime with him is indirectly appealing on the contrary to the negative right to non-interference of the victim with his or her respective retaliation. In this case it can be supposed that the victim is not capable of seeking private retaliation for reasons that themselves incorporate a no violation of any form of right of his or her and that the state would not have prevented him from doing so if he would have been capable of doing so. It is hard to perceive how the above-mentioned model might account for the victim’s grievance in this case in which the state is simply different from punishment. According to this model the right to punishment might also be perceived as a right to reproductive nature of the response to the crime by the state, something which might not be accomplished through private retaliation and can hardly exist in all states of nature. Any crime victim will not simply want the offender to receive significant treatment but also perceive the punishment to be legalised as well as generalized and become official and condemnable. To this extent, the frustrated reaction of the victim is because non-occurrence of this condemnation is difficult to perceive how it makes sense on the basis of the Lockean view (Shoham, 2018).

In terms of England, Wales and the United States over the years the roles played by victims in the criminal process have evolved considerably in terms of common law jurisdictions. However, these developments notably vary between the jurisdictions. The role of victims in England and Wales and in the United States have generally emerged from similar historical background the traces of which can be found in the societies of the 13 century which later evolve and develop under a common law system. However, in accordance with the common law the role of victims in the criminal process have faced various changes until the mid-19th century when private prosecutions were invented and where victims can be directly involved in the decisions associated with prosecution. On the other hand, from the maid 19 century conflict against the accused was taken over by the state and victims were majorly excluded from criminal processes. However, in the last few decades an active role has been taken by the crime victims in the criminal process which is prominent in England and Wales and in the federal American jurisdiction in a paper do my assignment professional expressed. Majority of the changes have taken place in terms of legislative documents and policies over the years in order to include crime victims in the criminal process. legal scholars have categorized victim rights into two parts which includes service and procedural rights. Service rights generally include initiatives that are aimed to provide victims with better treatments and experiences in terms of the criminal justice system and include rights such as a right to information on notification, assistance for victims who are vulnerable and compensation. On the other hand, procedural rights are controversial when compared with the formal right as it provides and victimizes the active role in terms of the decision-making process. This right includes opportunities to provide information or even viewpoints of the victims of their opinions to the criminal justice agencies and courts while making important criminal justice decisions associated with prosecution, custody, bail, sentencing, licence decision making and parallel release. However, rights that are generally recognised in England and Wales consists of service rights which have developed outside criminal proceedings and primarily includes rights to information and notification involving every stage of the criminal proceedings or process. Alongside the rights of assistance especially for vulnerable victims and compensation schemes are also recognised in different legislative documents and versions of the victim’s rights and codes of practice for victim crime which often operates outside the proceedings of criminal courts. However, even if these rights create duties in terms of criminal justice agencies, they do not conflict with the defendant rights. On the other hand, enforcement mechanisms that are associated with addressing cases focusing on victim right breaches in England and Wales generally consist of administrative mechanisms for instance complaints processes, judicial reviews and ombudsman processes which also operate outside of criminal proceedings (Manikis, 2019). However, an individual who has the right to exercise victim’s rights is generally defined by the federal, state or tribal code (Victimlaw.org, 2021). 

Conclusion

It has been identified that participation of crime victims in critical criminal justice proceedings where victims play a proactive role in the process is an important factor in enhancing victim benefits for providing justice. The study identifies that inequality or serving of injustice impacts victims majorly in terms of both psychological and physiological health which can degrade societal conditions adroitly. Therefore, in order to enhance living standards, it is important for the judiciary to consider or develop access to justice and fair treatment and hence the right to punishment evidently. 

References 

Assets.publishing.service.gov.uk. 2021. Available at: https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/228560/8469.pdf (Accessed: 25 January 2021).

BĂNICĂ, A.M., 2019. LOCKEAN INFLUENCE ON WILLIAM CONGREVE’S THE WAY OF THE WORLD. InterCulturalia 2018, p.275.

Binghamcentre.biicl.org. 2021. Available at: https://binghamcentre.biicl.org/documents/2104_the_rule_of_law_for_citizenship_education_understanding_justice_lesson_4_access_to_justice_and_fair_trial_79-109.pdf (Accessed: 25 January 2021).

Buckner, C., 2019. Rational inference: The lowest bounds. Philosophy and Phenomenological Research, 98(3), pp.697-724.

Equalityhumanrights.com. 2021. Article 7: No punishment without law | Equality and Human Rights Commission (2021). Available at: https://www.equalityhumanrights.com/en/human-rights-act/article-7-no-punishment-without-law#:~:text=1.,time%20when%20it%20was%20committed. (Accessed: 25 January 2021).

Equalityhumanrights.com. 2021. Available at: https://www.equalityhumanrights.com/sites/default/files/following-grenfell-briefing-access-to-justice.pdf (Accessed: 25 January 2021).

Hls.harvard.edu. 2021. Available at: https://hls.harvard.edu/content/uploads/2011/09/michele-materni-criminal-punishment.pdf (Accessed: 25 January 2021).

Iep.utm.edu. 2021. Locke, John | Internet Encyclopedia of Philosophy (2021). Available at: https://iep.utm.edu/locke/ (Accessed: 25 January 2021).

Judiciary.uk. 2021. Available at: https://www.judiciary.uk/you-and-the-judiciary/sentencing/ (Accessed: 25 January 2021).

Manikis, M., 2019. Contrasting the Emergence of the Victims’ Movements in the United States and England and Wales. Societies, 9(2), p.35.

Rights, Y. and Law, N. 2021. No punishment without law – Liberty, Liberty. Available at: https://www.libertyhumanrights.org.uk/right/no-punishment-without-law/ (Accessed: 25 January 2021).

Sagepub.com. 2021. Available at: https://www.sagepub.com/sites/default/files/upm-binaries/5144_Banks_II_Proof_Chapter_5.pdf (Accessed: 25 January 2021).

Selita, F., 2019. Improving access to justice: community-based solutions. Asian Journal of Legal Education, 6(1-2), pp.83-90.

Shoham, Y., 2018, July. Lockean Toleration: an Interweaving Strategy of Argumentation. In Proceedings of the XXIII World Congress of Philosophy (Vol. 69, pp. 381-386).

Un.org. 2021. Access to Justice – United Nations and the Rule of Law (2021). Available at: https://www.un.org/ruleoflaw/thematic-areas/access-to-justice-and-rule-of-law-institutions/access-to-justice/ (Accessed: 25 January 2021). Victimlaw.org. 2021. VictimLaw – Victims Right (2021). Available at: https://victimlaw.org/victimlaw/pages/victimsRight.jsp (Accessed: 25 January 2021).

An effective group carries out various tasks or function to perform its work and ensure member satisfy in all the stance and show team spirit. Different task function is very crucial in the life cycle of a group. In any organization, managers use groups decisions for several reasons out of which one is a synergy that occurs when group simulate the new solution and on other is bringing knowledge and experience to the problem-solving activities

At times group decision can be predicted when comparing the initial view of group members. The simple relationship between the group simulation and the final decision result can be predicted from the social decision scheme. It is well known social decision scheme estimates group decision as much as 80% of all the time. 

One social scheme majority based on the win-win rule suggested whatever position taken by the team lead will be supported by the members. Another scheme is the truth win scheme that suggests correct decision will appear as several members start realizing their appropriateness. Amid the two-third win, the rule shows a two-third member of the group favoured the decision being made by the team lead. 

At lasts, the final shift riles states members supported the decision also represented first shift in the opinion shown by the member. In this direction, there are different ways group decision will be made, however, the group decision-making process comes with lower satisfaction at many times and currently studies have been made to know what rule must be used in a particular situation(Herrera-Viedma et.al, 2017). For instance, researches revealed majority win rule is used most often in the judgement tasks whereas the truth wins rule when the tasks in intellectual ones. Therefore it can be said there are different aspects of the group decision-making process and related advantages and disadvantages covered under the article.

Advantages And Disadvantages Of Group Decision Making

Group decision making also involved several advantages and disadvantages as predicted by the assignment maker–

The Advantages Include–

More knowledge and experiences involved in group decision through a pooling of group resources(Belošević, et.al, 2018)

Increased acceptance towards decision making 

Great understanding of the decisions made

Increased commitment towards the business operative function

Some Major Disadvantages Include-

Pressure within the group to confirm the decision

Dominating the decision forcefully by the leader

The amount of time required would be higher as the group decision-making process is relatively slower

Several empirical studies concluded, effective decision making process largely depends on the substantial task or type of the tasks allocated. For instance, judgement tasks would require prediction and estimation of all superiority and breadth of experiences that multiple members can bring about. There is some study that has shown group who work till long period tends to be most competent 70% of all times. This study says the experience is a viable element that has to consider when comparing the effectiveness of individual and group decision making. To know more, get plagiarism-free essay help from ArabEssay experts anytime.

Limitation Of Group Decision Making

Two potential liabilities have been discovered under the group decision making process one is groupthink and other group polarization-

Group Think-  One such liability of the cohesive group is the development of groupthink. Most of the cohesive group tends to identify the solidarity as such members identify strongly within the group(Gomes, 2018). The majority, high ranking teams who decide without outside help are prone to groupthink. A group member pertaining suffering from groupthink show the following symptoms-

The illusion of invulnerability where group tends to feel they are above the criticism

The illusion of morality when group feel they are always moral during executive actions

The illusion of unanimity when silence constructed as acceptance

Stereotypic as per the evil perspective

Peer pressure experiences among group members

Self-censorship when group members don’t feel like expressing their doubts

Mindguards

Group Polarization- 

This shows discussion among the group made risker decision and acceptance of greater risk. Individual who is initially favour the issues showing an opposite reaction. This shift of position in the view called group polarization.

Group polarization exerts greater influence over group decision making, one such explanation is evident at the time of analyzing social schemes. Prior to the group decision, a member thinks he or she holds a better view than others(Proietti, 2017). 

A group polarization leads to the adoption of extreme views, which in some cases can be disastrous. To know more about group polarization and its impact on organizational development, get online assignment help from ArabEssay anytime.

Techniques To Approach The Right Group Decision-Making Process

Brainstorming- This is a weapon for a manager for generating alternatives. The ideas behind using brainstorming are giving space to many ideas spending much time in the evaluation until all the ideas suggested being gathered.

Nominal Group Techniques- This is a highly structured approach reflecting generating alternatives and choosing one known as nominal group technique.

This involves the following techniques-

Individual silently list their ideas

Ideas will be written on the chart when it is being gathered

Discussion is permitted just to clarify the ideas

A written vote is included 

Devils advocacy – Here a group is given the role of critic. It would help the organization to avoid costly decisions also identifying potential pitfalls in advances

Dialectical inquiry- It is an essential debate between the two sets of recommendation. When using this technique, make sure a win-lose attitude guarded with loss of concentration far-reaching to get the most effective solution. You can also adhere significant information in regards to group decision making from ArabEssay essay helpers

Conclusion

For centuries group decision making came into role play bringing effective decision and enhances the company’s productivities that bring with group dynamics. Here in this article, we have enlisted the advantages and disadvantage of the group decision-making process that includes Increased acceptance towards decision making and a Great understanding of the decisions made also sometimes dominating the decision forcefully by leader incidence evidently decreasing group decision effectiveness. Using brainstorming, nominal group techniques company can reduce the impact of group think and group polarization.

References

Belošević, I., Kosijer, M., Ivić, M., & Pavlović, N. (2018). Group decision making process for early stage evaluations of infrastructure projects using extended VIKOR method under fuzzy environment. European Transport Research Review, 10(2), 1-14.

Gomes, P. F., Reia, S. M., Rodrigues, F. A., &Fontanari, J. F. (2019). Mobility helps problem-solving systems to avoid groupthink. Physical Review E, 99(3), 032301.

Herrera-Viedma, E., Cabrerizo, F. J., Chiclana, F., Wu, J., Cobo, M. J., & Konstantin, S. (2017). Consensus in group decision making and social networks.

Proietti, C. (2017, September). The dynamics of group polarization. In International Workshop on Logic, Rationality and Interaction (pp. 195-208). Springer, Berlin, Heidelberg.

Touting the advantages of a product or service alone does not guarantee success. To ensure that a product or service is successful it is important to see whether or not it stays in the memory of the consumers, and most importantly it should have something about it that separates it from the other products and services making it unique. If the product or service offered by the marketers can hold the attention of the target audience and develop a place of trust in their minds the chances of it being successful in the competitive market increases. This can be easily achieved through brand advertising. The main objective of companies promoting their products through advertising is to develop a long-lasting relationship with their consumers based on which they would be loyal to the brand and will coming to their products and services. Therefore we can say that positive advertising has a positive impact on the image of the brand. Here we are going to discuss the role of advertising in developing brand image. 

Types Of Advertising

Advertising can be categorized into two types mentioned in the image below.

• Direct Response Advertisements– This kind of advertisement is mainly used by marketers when they wish to collect the responses of their target consumers directly. i.e., here the first-hand experience is collected by the advertisers using digital mediums. The responses of consumers are collected using links, unique numbers, coupon codes etc. In this way, the effectiveness of the advertisement campaign is also analyzed. It is a proven fact that direct response ads result in higher conversion rates and better ROI’s. It is also very cost-effective because the companies that take the help of direct ads to promote their products or services need to pay for the ads only if the required action is taken and not every time the ad is viewed. To gather knowledge on direct response ads students can now avail of instant essay help from ArabEssay.

• Brand Advertisements– Brand Ads are generally displayed ads that are shown on television, radios, and newspapers. The effectiveness of these ads is difficult to track because target consumers are not to perform any specific action. However, the overall performance of brand ads is measured by looking at its reach and impressions. For example, It can be said that in the case of brand ads how many people have reached out and witnessed the ad is more important than how many people have taken necessary action. The main aim of brand ads is to create an impression on the minds of the people so that an image of the brand stays in the memory of a person for a longer duration. Its purpose is to further build a positive impression in the eyes of the consumers, build a strong relationship with their target audience and help them stay loyal towards the brand that in turn increases the overall demand of the time in times to come.

Impact Of Advertising On Brand Equity

The product or service offered by a company helps in developing the product value that is connected to the name and quality of the product that in turn helps people recognize that particular product, makes the product of superior quality, and becomes the reason why the product or service stays in pubic memory for longer duration is known to be brand equity. (Aaker,2009) and Arabessay provide content writing services in Samail

Benefits Of Establishing Positive Brand Equity

• Establishing brand equity that has a positive impact is that it affects the ROI in a positive sense.
• Brand Equity helps organizations earn more money than what the competitors are earning when it comes to incurring profits by spending very little money on production and product promotion.
• The product price can be easily inflated based on the brand and still it would not be affecting the sales because the consumers are already willing to shed higher prices than usual looking at the brand value.
• On the other hand new products if launched under the same brand that the consumers are aware of will help the product to sail through easily because people have already developed a trust factor towards the band because of which they are eagerly waiting to try the new product.

Advantages Of Advertising And Promotion On Brand Equity

• Positive Brand Equity Assures Quality Of The Product– Positive Brand Equity lets customers pay more for a particular product. That in turn leads to higher profit margins. The brand name builds an image that assures the customers of the quality of the brand. 

• Brand Equity Lets Marketers Spend Less On Advertising– Positive promotion of products helps build a positive reputation of the products because of which the consumers reach out to the products. This is the reason marketers don’t need to spend a lot of money on advertising. It also helps marketers launch a new product in the market under the same brand umbrella. This further helps consumers identify the product easily and relate it to the brand increasing its sales. (Cheung,et.al,2019) 

• Increases The Product Value-  Brand helps increase the product value and makes customers loyal towards the brand. Because of which the customers keep coming to the brand and make it their first preference when purchasing a particular product or service. 

• Customers Become Loyal Towards The Brand-  Every organization makes small mistakes that are easily forgiven by customers who prefer the particular brand. Most importantly new products that are launched under the umbrella of reputed brands are more likely preferred by customers when it comes to experimenting. Rather than products under brands that are not known by customers.

• Brand Equity Increases Stock Price Of A Particular Product-  The stock price can be increased of a particular product with the help of a positive brand equity. 

Listed below are the ways in which advertising positively impacts brand equity 

• Positive Brand Equity Helps Establish The Identity Of A Brand-  First impression plays a vital role in developing the image of the brand. Brand equity helps establish a positive impression of the brand. This image is formed in the minds of the people by creating a logo of the brand. The color and font of the logo easily creates an impression in a person’s mind and stays in his memory also the digital presence of the brand helps in establishing a brand identity. 

• Brand Equity Has A Positive Influence On People-  Most importantly brand equity helps in developing a positive influence in the minds of the target customers. This influence builds a trust factor in them which in turn influences them to buy from those brands. Brand advertising helps in building a sense of credibility for the product and inspires them to purchase the particular product or service. Most multinational product companies inject trust in people by showing their target audience that they have industry experts who are willing to share their knowledge and expertise with them other companies choose to donate funds to charities that support and resemble their business. These methods are adopted by companies to create a positive image of the brand and boost its image building credibility and trust in people.

• Brand Advertisements Help Connect Marketers To Prospective Customers– Every marketer wishes to spread their business through advertisements. This is where brand advertisement plays a vital role. It helps connect marketers to prospective customers. It not only connects with customers intellectually but also connects with them emotionally and helps customers develop a personal relationship with the brand.(Srivastava,et.al,1999). This connection is established through slogans that are catchy and hold public attention, and also by hiring popular anchors who speak about the product or service to their target audience in a way that stays in the memory of the people for a long time. These components help make the brand ads relatable helping them connect with the buyers increasing the sale of the product. Therefore it can be said that the impact of advertising has a positive effect on brand image. That is precisely why brand advertising is added to marketing strategies to increase sales. 

Conclusion

To conclude it can be said that there are two types of advertisements direct ads and brand ads both are used in marketing strategies to increase the brand value and profit margins of a particular product or service. Positive brand equity helps establish the identity of a brand, it lets marketers spend less on Advertising, increases product value, makes customers loyal towards the brand, increases the stock price of a particular product, helps in establishing the identity of a brand, has a positive influence on people and most importantly lets marketers reach out to prospective clients. To gather more knowledge on how brand advertisement has a positive impact on brand equity students can now avail of assignment help online from ArabEssay experts.

References

Aaker, D. A. (2009). Managing brand equity. simon and schuster.

Srivastava, R. K., & Shocker, A. D. (1991). Brand equity: a perspective on its meaning and measurement.

Martínez, E., Montaner, T., & Pina, J. M. (2009). Brand extension feedback: The role of advertising. Journal of Business Research, 62(3), 305-313.

Sadrabadi, A. N., Saraji, M. K., & MonshiZadeh, M. (2018). Evaluating the Role of Brand Ambassadors in Social Media. Journal of Marketing Management and Consumer Behavior, 2(3).

Cheung, M. L., Pires, G. D., & Rosenberger III, P. J. (2019). Developing a conceptual Model for examining social media marketing effects on brand awareness and brand image. International Journal of Economics and Business Research, 17(3), 243-261.